A fragrance fit for royalty.

Elevate every drive with Le Riche—a car diffuser that transforms your vehicle into a sanctuary of sophistication. Opening with a bold fusion of zesty orange and deep oud, this scent commands attention without shouting. As you cruise, soft notes of lavender, rose, and cedar unfold—calming the chaos of the road and centering your thoughts. The journey settles into a warm embrace of labdanum, amber, and incense, creating a grounding aroma that lingers long after you’ve parked.

Inspired by the quiet confidence of those who lead with purpose and grace, Le Riche tells the story of luxury not defined by labels, but by presence.

Whether you're setting the tone for your morning commute or creating a mood for the night, this long-lasting, coconut-based diffuser is your new signature scent for the road.